If you are not quite familiar with the processes and tools of SEO or search engine optimization, you can rely on different programs and individuals available online. As a beginner, you will find that everything is relatively easy to understand, provided that you have the right background and know your customer, products and services very well. Your company can benefit more through the heightened visibility and improved search rankings.

Website Title

The title is one of the most important parts of your website or content. This is the name which you find at the top of the window of the web browser, or Title Bar. The title has to be descriptive but brief and short. It should also contain the targeted keywords that are highly related to your website. The search engines also present the title in the search engine results. The title should therefore describe the site’s content so that users can be more interested in entering your site time and again.

Keyword Usage

The keywords you use on your website are also important when using SEO techniques. You can rank high if you use keywords wisely, but your site can also suffer or lose credibility if you overstuff. You can find a lot of support in using and adding keywords, like ALT tags, other areas and anchors. These are generally used to help boost the keywords. These should also be relevant to the image or place where you plan to link.

Understanding Meta Tags

Meta-tags have two parts namely the description and the keywords. The description should generally be short, but it should also be both descriptive and logical to the reader. Many times, it will be the text that is found under the title that shows in the search results. You should aim for the reader to have a minor overview of the page. Include content that will help them understand what they need to expect when viewing the page or site and drive them more into clicking on your website. The keywords should be the very same ones you used while running SEO research. These should also be used in the page text.

Get Backlinks

The search engine spider can easily locate your site as other sites create web links leading back to your site. These links will be counted as a vote of support. More quality pages on the page link will eventually lead to higher search engine ranking.

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Every time you post a new webpage or blog post you can easily let your followers on many popular websites know about it. This is also a great way to get knew websites and blog posts indexed fast in search engines.

It’s therefore natural for the cunning mind to wonder if it’s possible to introduce sections of ‘hidden text’. Imagine you’re not the best writer in the world, and you don’t want to have to spend a lot of money outsourcing content creation. Yet at the same time, you’re aware of the importance that search engines place on textual content. So rather than writing poor articles yourself, trying to jam your keywords in, you can simply write the keywords into a spare section of your website – and then changed the font color so it is the same, or virtually the same, as the background of the page. Suddenly, your website is stuffed with keywords, but all without having to publish poor articles or ruin the look and feel of your website in general.

This practice goes by a variety of names, including font matching and keyword stuffing. However, whatever you call it, it’s a bad idea.

Why? Well, the reason is obvious – it’s a cheat. Google, and the other major search engines, place an importance on text content because they want their search results to be relevant.

Backlinks

You need backlinks to rank high in the search engines. You should hire a dedicated link builder to constantly build links every day. The best links are ones from quality related sites. Try to stay away from “low quality” links from unrelated sites or from general link directories.

Social Networking

Social networking is becoming bigger everyday and you are missing the boat if you aren’t already on board! It is a broad spectrum and covers such things as Facebook and Myspace marketing, Squidoo, Forums, Bookmarking and more. It is extremely powerful and as such, social network marketing should be high on your list of priorities.

On Page SEO

On page SEO refers to your title tag, your article titles, navigation, link text and general page structure. If your on page SEO is good then search engines can crawl your site easier and thus you will have more pages indexed. It also usually means your users will be able to navigate your site easily resulting in a very good experience.

PPC or no PPC?

Although considered separate to an SEO strategy, PPC is something you should consider. I don’t recommend using it for a new site, but I do suggest experimenting with it after your site has been designed and built the way you want it to be.

These are the basic building blocks of SEO. The above 4 strategies alone can make up your entire traffic generation plan. SEO strategies need not be overly complicated to be effective.